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I    elp ambitious businesses to build meaningful and lasting communities creatively  

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Well Hello

​Welcome to my Social Media Portfolio. I'm Karabo Mofokeng, a creative sparkplug igniting social media growth for ambitious businesses. With expertise in personalized data-driven strategies, I craft innovative social media marketing experiences that resonates with communities and drive meaningful engagement across Facebook, Instagram, LinkedIn and more. My mission: to help businesses build a strong online presence that sparks lasting connections and loyalty

Studies

Google 

Jan 2024 - Feb 2024

E-Commerce & Digital Marketing Certificate

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Alison

Feb 2024 - Feb 2024

Communications Certificate

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Yale University

July 2024 - Present

Financial Markets Certificate

Content Creation & Calendar Management

  • Created two engaging holiday-related posts for Right Sizes' Facebook, Instagram and Twitter for May and scheduled them in a social media calendar in Excel 

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Social Listening & Reporting

  • Conducted social listening for Great Grounds' on Twitter, analysing mentions, competitors, keywords, and audience sentiment  

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  • Created a comprehensive report with insights on brand sentiment, industry trends, audience analysis and recommendations for stakeholders

Customer Service & Community Management

  • Responding to a customer complaint about Great Grounds' price increase with empathy and provided detailed context, offering a promotional code for a discount

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Social Media Analytics & Reporting

  • Analysed two Great Grounds' tweets and compiled a report on Excel with KPIs such as impressions, engagement rate, organic likes, hashtag performance and retweets

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  • Complied a detailed social media data analysis table on Word document based on the analysis of Great Grounds' tweets

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  • Identified resonating content and presented  recommendations for increasing engagement via email to senior stakeholders

Are YOu Ready To Grow Your Business To Th    Next Level

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Connect With Me 

Phone

072 - 3977 - 192

Email

itskarabo.m17@gmail.com

Address

New Red Ruth, Alberton 1994

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